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YOUR LIFETIME TEAMMATE

Because Greatness Never Happens Alone.

At SFFSE, A New Chapter Begins...

Still On the Ice follows former NHL player Eric Wellwood as he transitions from the rink to his new role as President of the SFF Sports & Entertainment Division.


Told in his own words, the film reflects on the drive, discipline, and team-first mindset that defined his playing days—and how those same traits now guide his mission to support athletes and entertainers beyond their careers.


This is more than a story about change. It’s a story about legacy.

WHO WE ARE

At SFFSE We’re More Than advisors, We’re Your Lifetime Teammate.

While you pour everything into your craft, we’re behind the scenes protecting your blind side, making sure nothing important gets missed. From your rookie season to your retirement, and every high-stakes moment in between, we’re here to help build a life off the field, off the ice, off the stage — that’s just as meaningful and powerful as the legacy you create on it.


We make it easy for you to focus — on your passion, your performance, your purpose — because we take care of the rest. The finances. The logistics. The planning. The transitions. We carry the weight so you can move forward, clear-headed and confident, knowing you’ve got a team that has your back in every season of your life.


Because when everything’s on the line, you don’t just need advice —

you need loyalty, experience, and someone in your corner who never clocks out.


Every season. Every milestone. Every chapter.

We’re that team — for life.

YOUR ADVANTAGE DEFINED

Concierge Services

From luxury travel and accommodations to dining, gifting, vehicle sourcing, and urgent logistics—every detail is handled. But we’re more than a concierge. As your financial partner, we plan with you, protect your interests, and bring strategy to your lifestyle.

We slow things down, ask the right questions, and ensure your time, money, and reputation are safeguarded. With our oversight, you gain clarity, avoid missteps, and stay focused on your craft, your career, and your legacy.

Property Oversight

From your primary home to vacation properties or rental investments, we ensure every space is secure, functional, and guest-ready—without you having to lift a finger. We oversee logistics, manage vendors, and coordinate trusted professionals to handle everything from maintenance and seasonal prep to tenant turnover and smart home setup. Whether you're arriving, renting, or between seasons, your property runs smoothly—just the way you like it.

Team Syncing

We coordinate directly with your agent, accountant, legal team, publicist, and other key professionals to ensure everyone’s aligned. With centralized communication, streamlined reporting, and one clear point of contact, we simplify the process—eliminating gaps, reducing overlap, and keeping your entire team moving in sync so you can stay focused on what matters most.

Due Diligence & Oversight

We help protect your time, wealth, and reputation by acting as a strategic second set of eyes on investment opportunities and business ventures. Our team reviews proposals, identifies key risks, and collaborates with your trusted advisors to ensure alignment with your financial goals. With clear, objective guidance, we help you make confident decisions that support your career, lifestyle, and long-term legacy.

Next Chapter Design

Your career was built on performance, discipline, and vision. As you prepare for life beyond the game, we help you explore what’s next—using our wide network of connections to support your transition with intention and clarity. Whether you're drawn to business, media, coaching, real estate, or giving back, we offer strategic conversations and access to opportunities that align with your interests—so you can start building your next chapter, your way.

Mental Wellness & Identity Planning

Long-term success starts with a strong mind and clear purpose. We support high-performing individuals with access to trusted professionals—sports psychologists, performance coaches, therapists, and transition consultants. Our role is to connect you with the right support, so you stay focused, grounded, and aligned with your goals—on and off the field.

Financial Diversification

True wealth is built on balance. We design portfolios that go beyond the basics—blending traditional assets like insurance, stocks, mutual funds, GICs, and bonds with access to private investments, real estate, early-stage companies, franchise ventures, luxury assets, and even passion projects.

Our approach is strategic and personalized—rooted in your goals, risk tolerance, and lifestyle vision. From long-term security to once-in-a-lifetime opportunities, we help you diversify with purpose, protect with precision, and grow with confidence.

SFF FINANCIAL MANAGEMENT

SPECIALIZED DIVISIONS

Custom Architecture for Wealth & Longevity 


Stewart Fisher Financial (SFF) delivers integrated strategies through specialized divisions—built for high-performing individuals.


We understand an athlete’s lifestyle—and income—aren’t conventional, so we build strategies that adapt to protect and support what’s next.


Find out more

The Future of Wealth Engineering

Corporate Wellness Meets Strategic Capital Efficiency

The Future of Wealth Engineering

An innovation-led division dedicated to creating forward-thinking investment vehicles and alternative asset strategies, built to meet the next era of financial needs. 


By blending traditional wealth management expertise with emerging opportunities in private markets, real assets, and alternative investments, we provide clients with access 

An innovation-led division dedicated to creating forward-thinking investment vehicles and alternative asset strategies, built to meet the next era of financial needs. 


By blending traditional wealth management expertise with emerging opportunities in private markets, real assets, and alternative investments, we provide clients with access to strategies that go beyond the conventional. 


Our goal is to deliver diversification, resilience, and growth—positioning clients to thrive in a rapidly evolving financial landscape.

From Ontario to the World

Corporate Wellness Meets Strategic Capital Efficiency

The Future of Wealth Engineering

Offices across Ontario and national expansion underway


Global investment access with U.S., Spain, Portugal, Germany, France, Netherlands, United Kingdom, Sweden, Austria, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia, Slovenia, Vienna, Japan, China, Colombia, Venezuela, Ecuador, Perú, Chile, Brazil, Uruguay, Ghana, 

Offices across Ontario and national expansion underway


Global investment access with U.S., Spain, Portugal, Germany, France, Netherlands, United Kingdom, Sweden, Austria, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia, Slovenia, Vienna, Japan, China, Colombia, Venezuela, Ecuador, Perú, Chile, Brazil, Uruguay, Ghana, South Africa & India. - Seamless servicing for internationally mobile clients.

Retirement Structures

Corporate Wellness Meets Strategic Capital Efficiency

Corporate Wellness Meets Strategic Capital Efficiency

Individual Pension Plans (IPP), PPPs, and Retirement 


Compensation Arrangements (RCA) - Substantially higher retirement income vs RRSPs


Corporate-funded contributions & cash flow optimization

Departure tax shielding & capital dividend tax-free income

Corporate Wellness Meets Strategic Capital Efficiency

Corporate Wellness Meets Strategic Capital Efficiency

Corporate Wellness Meets Strategic Capital Efficiency

Elite Executive Health & Group Benefits Design


Private Global Health Plans with up to $1M in coverage Attraction & retention incentives for key talent


Integrated cost controls & deductible expense planning

SFFSE AMBASSADORS

RANDI FIELD a.k.a. "Rose City Phoenix"

Randi Field is a professional mixed martial artist known for her discipline, resilience, and relentless pursuit of excellence. Competing at a high level, she has built a reputation for her well-rounded skill set and unwavering focus inside the cage.


Beyond competition, Randi embodies the mindset required to succeed in elite sport—precision, preparation, and the ability to perform under pressure. Her journey reflects years of dedication, sacrifice, and a commitment to continuous growth, both as an athlete and an individual.


As she continues to evolve in her career, Randi remains focused on pushing boundaries, representing her craft with integrity, and building a legacy defined by strength, discipline, and purpose.


SFF Sports & Entertainment is proud to welcome Randi as a brand ambassador, aligning with athletes who exemplify excellence both in competition and beyond.

DEVON PALIANI, Professional Athlete, Tahoe Knight Monsters

Devon Paliani is a professional hockey player recognized for his consistency, leadership, and high-performance mindset. With a career built through dedication and discipline, he has earned a reputation as a reliable and impactful presence on the ice, contributing across multiple levels of professional hockey.


Known for his strong work ethic and team-first approach, Devon brings a level of focus and composure that defines successful athletes at the highest levels. His journey reflects years of commitment to his craft—balancing the physical demands of the sport with the mental resilience required to perform and evolve in a competitive environment.


Off the ice, Devon represents the next generation of athletes who understand the importance of planning beyond the game—building a foundation for long-term success, stability, and legacy.


Devon is a reflection of SFF at its core—built on discipline, driven by purpose, and defined by performance. He embodies the character, consistency, and standard of excellence that define a true professional, both as an athlete and as a teammate.

SFFSE PARTNERS

ERIC WELLWOOD

Eric is a Windsor native, he won two Memorial Cups with the Spitfires and played in the NHL and AHL with the Philadelphia Flyers before a career-ending injury shifted his path.


He spent the next decade coaching across the OHL, USport, ECHL, and AHL—earning another Memorial Cup with the Oshawa Generals and building a reputation as a strategic, team-first leader.


Now Eric brings that same championship mindset to wealth strategy—guiding athletes and professionals with real-world insight from his own experience in private equity, angel investing, and lending. From the rink to financial advice, Eric is a trusted partner helping clients turn success into lasting legacy.

LINDSAY HOFFORD

Lindsay Hofford has spent more than 30 years guiding athletes at every stage of their careers—from rising juniors to NHL superstars. As a coach, scout, and entrepreneur, he has helped develop and mentor over 200 NHL players, including names like Mitch Marner, Auston Matthews, and Corey Perry. His unique perspective comes from living the athlete’s journey alongside them—understanding the pressures, transitions, and opportunities that shape a career on and off the ice. 


Today, as the NHL’s Eastern Director of Scouting and founder of Pro Hockey Development, Lindsay brings unmatched insight into what athletes need not only to succeed in their sport, but to plan for life beyond it.

WeDrive Luxury Transportation offers premium, 24/7 service across Michigan and Ontario, specializing in upscale travel for special events, airport transfers, winery tours, and more. With a fleet of luxury SUVs, passenger vans and limousines, they’re fully insured and licensed by the Ontario Limousine Owners Association—dedicated to safety, comfort, and a tailored experience every ride.

Rocket is the invisible anchor behind success, keeping ambition grounded, expectations tempered, and perspective sharp. For over 25 years, he’s been dedicated to providing security and stability for some of the most high-profile figures in sports and entertainment. In times when pressure and attention are at their peak, Rocket ensures saf

Rocket is the invisible anchor behind success, keeping ambition grounded, expectations tempered, and perspective sharp. For over 25 years, he’s been dedicated to providing security and stability for some of the most high-profile figures in sports and entertainment. In times when pressure and attention are at their peak, Rocket ensures safety, balance, and peace of mind. He doesn’t chase the limelight; he steadies it. Steady. Trusted. Crucial.

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